Featured Scent: What does Yuzu Smell Like?

Refreshing, sharp, and tart to cool down even the hottest summer days. It's the ice-chilled drink you sip on your porch as you bask in the sun. If you like clean and fresh scents, you'll love yuzu.

WHAT IS YUZU?

Yuzu is a traditional Japanese citrus fruit resembling a small, bumpy orange. Much like lemons and limes, yuzu is usually not eaten on its own but used to enhance dishes.



WHAT DOES YUZU SMELL LIKE?
The yuzu's flavor is tart and fragrant, closely resembling that of the grapefruit, with overtones of mandarin orange. It's slightly sweet and slightly tart.

Extremely aromatic yuzu's popularity in fragrance has grown. Evoking summer, the sun-ripened aromas of yuzu can be blended with floral aromatics for a light floral spin or drenched in sugar to bring out the sweet aroma.

OUR FAVORITE YUZU CANDLE

Yuzu is the key fragrance in our Sugared Yuzu.

A light and refreshing citrus scent featuring Japanese yuzu has a bold tart scent mellowed out with the base of sweet sugarcane. The blend boasts a bright scent for the summer but can be burnt all year round for a fresh scent.

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Coconut v. Soy Wax Candles

We're here to answer the day-old debate if coconut wax is better than soy wax candles. When choosing a candle or if you're a maker wax, you have to decide what characteristics and benefits you would like in a candle. The most common types of candle wax are; paraffin, beeswax, soy, and coconut. The truth is it's all in your preference.

Coconut wax is a colorless and odorless wax made from cold-pressed coconut meat, coconut oil mixed with soy wax or a combination of the two with a small amount of food-grade paraffin. Coconut wax formulations can vary depending on the wax manufacture, although most have these common characteristics; smooth and creamy texture, odorless, excellent cold and hot throw, and offering an even burn.

Soy wax derived from vegetable soybeans is a great alternative to paraffin wax. While soy wax has many different formulations, there are two main characteristics that distinguish a natural soy candle; uneven surface when burnt and frosting, although it is more visible on colored wax. It offers a cleaner burn than a paraffin candle.

Cali Meets NYC 94952, Lavender + Ylang Coconut Soy Candle


Cali Meets NYC uses Coconut Soy Wax. Why? Coconut Soy wax lends to a slower burning candle, clean burn with an excellent hot throw. It is easy to use, and we were attracted to the creamy white color of the wax since we don't add dyes to our candles. It is single pour wax, and is not temperamental as we found when making soy wax candles.

So many times, we have unknowingly bought paraffin wax candles from big box stores, and it caused migraines or tension headaches. We wanted to create a candle free of harmful toxins, long-lasting, excellent cold and hot throw, and a unique take on fragrance. And we have done that by using coconut soy wax in our natural candles.

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What We Learned During Our First Year In Business

Quitting a job without a plan is not the goal. In the same breath, staying there even if you are unhappy and your mental health is suffering is all the reason you need to leave. Being laid off from my corporate job was a huge favor. Sometimes I still want to pinch myself in disbelief that I am my own boss. With the loss of my job, I now have the time and mental capacity to grow.

We hit huge milestones. In September, we pitched and landed four local wholesale accounts.

And here is where lesson one comes into play. 

Be Confident in your Pricing.

One store made me self-conscious about pricing even though we never had any pushback from customers. It made me reluctantly lower my price to satisfy an account. With the rising cost of goods, my current prices will not be able to sustain that impact. The bottom line is I should have listened to my gut and kept the prices the same.

Comparison Kills

With so many candle companies in the market, it is easy to compare yourself to them. Succumbing to imposter syndrome is an easy fate. It makes you question if people would choose my candles v. someone else's product.

Advice: Put your blinders on and hold steadfast. It's easy to have imposter syndrome when staring at over 100 different candles every day. I’m not saying don’t research your competitors, but limit how many brands you see regularly. 

Celebrate your Small Wins

Every win was monumental especially knowing I started at zero. Every new order, new customer, new subscriber, new wholesale account, new craft show, and new follower was an opportunity. My biggest win was celebrating our first year in business and then our first magazine feature in House Beautiful. 

Maintain Inventory

An explanation for this isn't needed, but if you are starting a product-based business you need a solid inventory system. I started using Inventora while they were beta testing before my launch, and it has helped me be clear about my pricing, order placement for materials, and auditing practices.

Pride Will Not Help You Only Hinder You 

Don’t be too prideful to ask for help. I learned this lesson during the holidays when I struggled to complete a wholesale order. I’m an I can do it all type of person, and it was hard to delegate tasks to my husband, but now I won’t hesitate to let him know if I need help labeling a product or prepping jars. 

The lessons don’t stop here as we are ever-evolving as business owners. The key is to learn and pivot if necessary. 

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Scent Glossary of Our Signature Candle Collection

Do you love the way fragrances blend together? Do you know what each of them smells like? What about their names? If not, this article is for you! We'll be discussing how to identify the top, middle and base notes in fragrance.

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